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Kylie Jenner, a name that needs no introduction as her name is now sparkling in the sky of fame. Kylie Cosmetics, LLC is an American Cosmetics Company founded by Kylie Jenner. The company began selling Kylie Lip Kits, liquid lipstick, and lipstick set on November 30, 2015. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics. She is having these qualities in her DNA. Let’s quickly check her story of success….
Kylie Jenner: Career: Beginning of Her Successful Journey :
In 2018, Forbes reported that the company was worth $ 800 million, and in March 2019, it made the company worth $ 900 million. Coty, Inc. bought a 51% control share in the company for $ 600 million in November 2019. However, in early 2020 Forbes reported — quoting texts from the Coty agreement — that Kylie Cosmetics was overconfident.
Kylie Jenner and her mother Chris Jenner founded the company and partnered with Seed Beauty, a sales and production company founded by siblings, John and Laura Nelson in 2014, The company’s first product Kylie Lip Kits, lipstick and lip liner, first appeared on November 30, 2015. The first 15,000 lip kits were produced by Seed Beauty and sponsored by Jenner for $ 250,000 from her modeling salary. The company was renamed Kylie Cosmetics in February 2016 and the product was upgraded to 500,000 kits. At the end of 2016, the company’s revenue was more than $ 300 million.
Jenner described her decision to use her previous self-confidence in the size of her lips as the inspiration for her product, saying it was
“one of the real things I’ve done in my career”.
Kylie Jenner has collaborated with several other celebrities in the Kylie Cosmetics collections. Other notable collaborations include Kim Kardashian West, Khloe Kardashian, and Kourtney Kardashian. Recently, Jenner reunited with her mother, Kris Jenner. In November 2016, Kylie announced Kylie Cosmetics ’first engagement called Koko X Kylie, where she met her one-parent sister, Khloe Kardashian.
In April 2017, Kylie Jenner announced her collaboration with her sister-in-law, Kim Kardashian-West, nicknamed KKW X Kylie. Kylie Cosmetics teamed up with Kim Kardashian-West shortly after the release of KKW.
In May 2017, it was announced that Koko X Kylie would return from Part 2 of her step-sister’s collaboration.
At a month-long pop-up event in November 2017, seven Top Shop stores across the United States sold Kylie Cosmetics products. In November 2018, Kylie Cosmetics began selling its products in Ulta. Many claim that the success of the product is due to the fact that Kylie Jenner’s lips have been changed into makeup.
In April 2018, Kylie Jenner announced her Kylie Cosmetics collaboration with her older sister, Kourtney Kardashian, nicknamed Kourt X Kylie.
On May 9, 2018, Kylie Jenner and Kris Jenner announced their collaborative show Kris Kollection on Kylie’s Instagram. The Mini Lip Set in Kris Kollection, which combines eight liquid lipsticks, is aptly named “Momager”, a title that Kris Jenner has personally taken, and tried to make a trademark in recent years. In addition to the “Momager” Lip Kit, Kris Kollection includes lip gloss and a four-frame highlighting/emphasis palette, which has created a lot of controversies online with positive and negative reviews. The collection was released during Mother’s Day.
On September 14, 2018, Kylie announced her new launch of the Jordyn X Kylie collection, in celebration of her long-standing friendship with Jordyn Woods. Kylie allegedly released the products from the collection after their friendship collapsed in the embarrassment of Tristan Thompson and Jordyn.
On June 9, 2019, Kylie announced her partnership with her sister with one parent, Khloé Kardashian, for the third time.
In 2019, Kylie Jenner announced her collaboration with Oliver Rousteing the creative director of Balmain in the KylieXBalmain collection. Launched on September 27 of that year.
On June 26, 2020, Kylie Cosmetics released a collection called “Kendall By Kylie Cosmetics”. Created by Kylie Jenner and her sister Kendall Jenner. Sold within 24 hours. Kendall is Kardashian-Jenner’s last sister to share with Kylie.
In February 2018, Kylie Jenner released the first non-collaboration collection of Kylie Cosmetics: Weather. Kylie Jenner explained that the collection was the order of her daughter, Stormi, who inspired the collection and was born earlier that month.
In August 2019, Kylie Jenner released her birthday collection. The collection was for her 22nd birthday and included lip gloss, eyeshadow pallet, face primer, matte lipstick, jelly kylighters, eyeliner, and many other products. This collection included packages with a cash theme. Jenner took part of her profits from her birthday fund and partnered with Ellen DeGeneres to donate more than $ 1 million. $ 750,000 has gone to a group of women in Florida who have a non-profit organization called Nest Of Love.
In February 2020 Kylie Jenner presented the Stormi collection, celebrating the birth of her second daughter. This presentation includes beauty products such as eyeshadow palettes, Kylie lip kits, and blush. The launch was a success and the products ended quickly.
Kylie Jenner is known for appearing in the best shops located within Topshop where she meets and greets fans. Locations are in Chicago, Illinois; Los Angeles, California; New York; Las Vegas, Nevada; Houston, Texas; Atlanta, Georgia; Miami, Florida
In December 2015, Kylie Jenner’s mother, Kris Jenner, partnered with the company and the e-commerce platform Canadian Shopify to export.
In May 2016, Kylie Cosmetics changed the packaging of its Lip Kits due to theft complaints. Due to the easy packaging and high demand for the product at the time, some customers found empty boxes after their products were stolen in the shipping process. The original Kylie Lip Kit box was black with a white lip gloss design. To solve the theft problem, the boxes were changed to basic black, and the visible design of the lip gloss was delivered inside the box.
In the April 2018 release of the Kourt X Kylie Collection, Kylie Cosmetics incorporated eyeshadow palettes with brand new plastic inserts instead of traditional cardboard.
Kylie Cosmetics By Kylie Jenner: Products :
Kylie Cosmetics relies heavily on social media for its marketing. As of August 2018, Jenner has a very popular Snapchat account with 164 million Instagram followers, all of whom saw her joking about past and future makeup releases.
Kylie Cosmetics also advertises daily on Instagram by verifying the @kyliecosmetics account. The Instagram account currently has 25.1 million followers. They share popular beauty influences in reviews, sales, new products, and many photos of Kylie Jenner herself using the products. In November 2019, @ kylie cosmetics on Instagram hit 22.4 million followers.
While Jenner, or members of her family, often act as the face of Kylie Cosmetics, the two lips that advertise the Lip Kits themselves are beauty and life blogger, Ashley Rosales. Prior to joining the beauty pageant, Ashley Rosales worked in the United States Army as a mechanic. Kylie relies heavily on YouTube to advertise her launch. Kylie Jenner’s YouTube channel has over 7.5 million subscribers. He will usually record ‘prepare with me’ to promote his upcoming launch.
Jenner has revealed that she has hired her domestic helper and her boyfriend Travis Scott to model the makeup on their arms to advertise on social media.
In a case called Cosmopolitan Australia’s “Kylie makeup brush scandal for 2017”, Jenner received attacks from fans, makeup, and Internet users alike after Kylie Cosmetics introduced a set of 16 luxury makeup brushes, costing $ 360. A few of YouTube’s biggest names, including James Charles and Jeffree Star, rated their negative comments on the price of a brush, Jenner responded via his own Twitter account, telling fans, “I hear you guys”.
Following the release of the cover line, Skin Concealer, Kylie Cosmetics received a negative response from online users who claimed the company was copying Rihanna’s production line, Fenty Beauty. While the purpose of the makeup line would always include everyone, some thought Jenner was benefiting from the variety by adding 30 shades to her concealer line.
It was also noted that all black colors had red highlights, as explicitly stated on the Kylie Cosmetics website, making the criticism unfair to all skin types.
The release of Kylie Cosmetics’ embarrassing line of March 2018 sparked outrage among some fans who thought the names of some of the new products, such as “Barely Legal”, “Virginity”, “X Rated”, and “Hot and Bothered”, were highly aroused, especially by younger fans. bakaJenner.
On April 8, 2020, Forbes re-named Jenner as the world’s youngest billionaire “self-made”, claiming that her total revenue had risen to $ 1.2 billion. However, in May Forbes released a statement accusing Kylie Jenner of falsifying tax documents in order to appear as a millionaire.
The letter also accused him of making Kylie Cosmetics profit statistics, quoting documents published by Coty Inc (which had acquired a large share of Kylie Cosmetics). Forbes article concludes that Kylie Cosmetics is much smaller and less profitable than previously reported.
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