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“Mark Stidham.” Amazon Prime ‘LuLaRich’ is a docuseries that features the rise of LuLaRoe, a clothing brand that originated at the home of DeAnne and Mark Stidham. Founded in 2012, it has grown rapidly into one of the most profitable startups in the last few years. However, the company and its founders have been criticized over the past few years for the apparent decline in product quality and for the fact that the company’s directors have expressed frustration with their experience. Mark, chief executive of LuLaRoe, defended the product in a documentary.
Who is Mark Stidham?
Mark Stidham met DeAnne in 1998 in Corona, California, where they were to set up a company in the future. DeAnne talked about meeting Mark Stidham on the plane, and they quickly hit him. Mark Stidham was working on construction at the time and was separating children. The couple is married and, between the two of them, have 15 children, both born and adopted. Mark, who had a modest childhood, will soon be entering a world that is in turmoil.
DeAnne’s original idea of selling Maxi skirts went off, leading her to expand the business even further. Eventually, they founded LuLaRoe, selling women’s luxury clothing. The company was named after DeAnna’s three oldest grandchildren: Lucy, Lola, and Munroe. According to Mark and his wife, the idea was to uplift women and help them make money at home.
Independent consultants would buy a list of clothing items from the company and sell them, especially on social media. This has resulted in a multi-level advertising system in which mentors are forced to enroll new employees. Most of the supervisors’ profits were not through sales but through commissions from new employers.
But LuLaRoe has also been the talk of the town for the past few years, one of which is the quality of leggings sent to customers. Buyers say that leggings tear easily, sometimes within hours. Too many posts on social media from dissatisfied customers which means they have difficulty retrieving products has led to panic. The company then sets a new refund policy. But Mark said, “I don’t feel we have much to apologize for. I sympathize and apologize for [other customers] having a bad experience. But I don’t feel like the company is in a position where it needs to apologize for the outfit. “
Where is Mark Stidham Now?
Mark and LuLaRoe faced some criticism, with private sellers having doubts about the company’s claims regarding potential profits. One of the company’s selling points is that one can work full-time on a part-time basis. But in reality, most retailers have a completely different experience. LuLaRoe also settled a $ 4.75 million lawsuit filed by the attorney general of Washington.
The case alleges that LuLaRoe deceived its advisers by misleading them about a lucrative career. Another point of contention was the company’s refund policy. LuLaRoe, however, continues to work with Mark as CEO.
Related – Know About DeAnne And Mark Stidham’s Net Worth & How to Earned