So you’ve got your website all set up, but you’re unsure how to drive traffic to your website. This article series is devoted to showing you true methods to do just that.
We are covering topics such as email marketing, creating communities, social media, All right, let’s go. All the keyword research and content in the world won’t save your site if you have ignored SEO.
Now that sounds great, but nothing in life comes for free or without some work. To benefit from SEO, you need to write about some topics people are searching for in Google, but to fully benefit from it, you also need to ensure that your site is optimized for search engines and many other things.
Top 6 SEO Tips To Increase Website Traffic
Here are some things you can do right now to use SEO to drive traffic to your website.
1. Website’s SEO Health
Number 1 on our list, pay attention to your website’s SEO health. SEO is pretty simple. Most of the benefits from following best practices to make sure your website is healthy have everything to do with what Google expects to see.
A responsive design and good mobile usability. A valid SSL certificate. A fast and reliable web host. Links from relevant sites. And content that people actually want to read.
There can obviously be more elements to SEO with website technical health being one, but this should lay the groundwork for you.
2. Build Backlinks
Build backlinks to your website. Links from authority and relevant sites are like votes of confidence for your site. The types of links to build will differ depending on your niche.
3. Featured Snippets
Get your content featured in snippets. Since the beginning, Google has been adding more information to the search results to enhance the experience of users.
One feature is featured snippets. Featured snippets are content boxes that appear directly under the search box on Google.
They are designed to provide users with a quick answer to their search query without having to click through to the website to get their answer.
Snippets are a great way to send traffic to your site, especially if you already have some preexisting ranking content.
Here’s a quick summary of how to optimize for featured snippets. Target question keywords. Be aware of the type of snippet, paragraph, list, table, et cetera.
Keep paragraphs and sentences short. Answer the question directly. Logically structure your content with subheadings and use tables to show that. Include the question in the answer. And add a summary to the start and the end of the content.
4. Google Analytics
Use analytics to find underperforming pages and vice versa. If you are familiar with Google Analytics, open up the dashboard, go to behavior, and then site content, and then landing pages, and click on the sessions column to order from low to high.
You’ll get something like this. Now you’ll be able to see the pages that are getting the lowest amount of traffic. From here, see if they are missing anything from the top-performing pages you have.
Try to improve these underperforming pages so every page on your site is bringing in traffic. Another tool to gather more insightful data would is the Google search console, specifically its performance tab.
Of course, you can also do the opposite too. Filter analytics and search console to show your highest performing pages and see if you can make them even better.
Before we move on to the next tip, make sure you look at clean data in your Google Analytics and filter out the referrer spam. While you’re in Google Analytics, you should also take care of tactic
5. Optimize Traffic Sources
Optimize your best traffic sources and analytics, and go to the acquisition, and then all traffic, and then source/medium.
Now you’ll be able to see where your traffic is coming from. In case you are unsure, a source is a place where users are before seeing your content, like a search engine or another website, and medium describes how users arrived at your content. From here, you want to ask a few questions about your traffic sources.
Which sends the highest volume of traffic? Which sends the highest converting traffic? And which sends the most engaged traffic? From there, try to figure out why these sources are effective, then try to replicate them. And it’s not just your traffic source you should be thinking about.
6. Check Competitors’ Traffic Sources
Steal your competitors’ traffic sources. Sometimes the best way to get more traffic is to see what is already working and then do that. One of the quickest ways to do this is by stealing your competitors’ traffic.
Here are two quick ways to spy on your competitors.
Method number one, Similar Web. Go to Similar Web and paste your competitor’s URL in the search box. Scroll down to the referral section to see exactly where they’re getting their traffic from.
Method number two, Ahrefs.Go to the Ahrefs backlink checker, input your competitor’s domain, and click check backlinks.
Now you’ll be able to see the top 100 backlinks and how much-estimated traffic they are sending to your competitor.
Armed with the knowledge of what is working for your competition, you can go out and try to replicate it. Take some of the tactics from this series and apply them to your site.
You’ll be well on your way to increasing traffic. Try them out, see what effect they have on your site, and if it doesn’t work for you, try another one.
And if it does, double down and do more. Which tactics have you tried? Where have you seen success in driving traffic to your site?