Brian dean the founder of backlinks the place where marketers turn for higher rankings and more traffic and if you want to rank number one on google you’ll love the actionable steps in this video keeps watching I have a confession to make I used to hate SEO that’s mostly because my first web site wouldn’t rank no matter SEO
I started to put the pieces together flash-forward to today and I ranked number one in Google for tons of competitive keywords like no-follow links and success magazine recently called me the world’s foremost expert on search engine optimization ok enough bragging now it’s time for me to reveal the process that you can use to rank on the first page of Google step-by-step. SEO
1. Keywords Research (SEO)
Your first step is to find keywords these are keywords that you’ll create content around in the next step and here’s exactly how to find exalted low competition keywords first head over to answer the public this free tool and you can find questions that people ask on forums blogs and on social media and it turns those questions into stunning keywords.
The best part the keywords that you get from answer the public are usually longtail keywords in case you haven’t heard of them before longtail keywords are just keywords that are long and very specific for example, a keyword like health is a short tail keyword but a healthy lifestyle is a longtail keyword even though not a lot of people tend to search for longtail keywords they’re also not super competitive which makes them perfect keywords to go after if you’re just starting out a different great way to find keywords.
This is believed it or not read it just head over to a subreddit where your target audience hangs out and take a look at the topics that people are talking about you can even pop these topics in to answer the public to find longtail versions of these topics finally head over to exploding topic scale this is another free tool that bubbles up heath topics and fashion like marketing and more and because these topics are relatively new the keywords that people use to find information on them aren’t usually that competitive.
2. Good Content Writing
I recently teamed up with buzz sumo to analyze nine hundred and twelve million articles and one of our most surprising findings was that most content on the web doesn’t get shared or linked to in fact we found that 95% of all articles online have zero links zero and there’s a simple reason for that most of the content that people publish isn’t that great and if it’s not great it’s gonna get lost among the millions of blog post tweets YouTube videos and twitch streams that come out every day.
So for your content to stand out, it can’t just be good or even good for your content to be anything that anybody else would want to really link to it require to be epic now there’s no formula for creating epic content or else everybody would do it but there are a few things you can do to increase the odds that people will share and more emphatically link to your content first you want to publish content that’s long and in-depth the buzz sumo study.
That nugget was that longer content gets more links than short content specifically long-form content gets an average of 78 percent more backlinks than short content does this mean that publishing longer content will automatically bring in thousands of links of course not but publishing in-depth content that does cover in our topic in depth can increase the odds that people link to you, for example, this post of my blog is 3,500 words long and because this post has anything there is to know about link building in one place over a thousand various sites have linked to it.
Next, you require to add a hook to your content a hook is anything that would make a blogger or journalist want to link to your content your hook can be as tat a case study.
3. On-Page SEO
Your content on-page SEO has changed a lot over the last few years back in the day keyword optimization was all about stuffing your page with keywords but that doesn’t really work anymore instead of the goal of on-page SEO.
Now is to give Google a topic about what your page is all about yes you still want to use keywords on your page but you also require to help Google realize your pages overall topic here’s how to do your first step is to include your target keyword and a few important places on your page.SEO
That way Google can realize that your page is about that specific term particularly you want to add your keyword to these areas of your page next it’s time to give Google more reference about your page and the best way to do that LSI keywords are words and phrases that are closely related to your target keyword put another way there are terms.SEO
That tends to show up next to your keyword around the web for example if your target keyword was fresh prints LSI keywords would be terms like this and when Google sees these LSI keywords on your page it makes them say we’re confident that this page is actually about that topic you can find these LSI keywords by searching for your keyword and then scrolling to the bottom of the search outcome.
So great keywords here usually make good LSI keywords then dredge in a few of these LSI keywords on your page and you’re good to go with that.
4. Content Optimize
Today backlinks aren’t enough your content also needs to be optimized for users that’s because Google pays very close attention to how people interact with your site in the search outcome and if they notice that people are clicking on your site and then immediately go back to Google and they’ll downrank you excluding next but if they see users viscous on your page that’s a sign that you’re giving Google searchers what they want this is awesome and you’ll usually get rankings to boost with that is exactly how to optimize your content for users and they stay on your page.
First structure content so people start getting actionable info asap, in other words, you don’t want to start your post off with a long explanation about why the topic is important that’s only gonna make people bounce instead use a short intro then get right into the steps tips recipes workout plans or whatever you’re going to cover in your posts.
For example in this post from my blog I don’t get into a long backstory about why SEO is important alternatively I have a brief five-line setup then it’s time for the first strategy next make sure that the design of your content is on point studies show that people largely judge your site based on a design.SEO
First in context second so if your site looks like this you can expect a really high bounce rate now that doesn’t mean that your site requires to win and hit design reward or look fancy in fact in my experience a simple design tends to work best for example if you look at this post there not at all remotely fancy about it but it does have a clean design that makes it simple.
Backlinks still vital for SEO in truth skillful Digital has been following the importance of backlinks over the last 3 years and that they found that links area unit essentially even as vital these days as they were since they initially started following them and if you follow the steps to this point by making epic content optimizing it for users and adding hooks you have already got a powerful foundation for building backlinks its simply a matter of obtaining your content out there to truly build those links and also the best thanks to doing this poor in link building in truth.SEO
I used broken link building to find this link from our super-competent website here’s how it works first to get a broken link on a page that you need to get a link. next you want to get a post on your site that will make a better substitution for the dead link, for example, I’ve recently found a broken link on this page and after looking through my site I found this post that would be a good substitution now it’s not a one-to-one match to what the person linked to but it’s close enough ultimately reach out to the person that runs that site and ask them to swap out the dead link for a link to your content.
Now for this process, you can Certainty work with the email script as you send these out but I Certainty don’t recommend sending out this same generic email to a hundred apart people in fact an outreach perusal that I recently did with pitch box found that personalized emails got 35 percent more replies than emails that use the same exact pitch for everyone, SEO
I want to indicate to you a fast bonus step use distinctive pictures will victimization stock photos on your website hurt your google rankings because it seems they could the oldsters that boot on-line recently ran a noteworthy experiment they created 10 fresh websites all optimized around a keyword. SEO
That they created up for the experiments on 5 of the sites they used 5 stock photos that were already used on a bunch of different websites and for the opposite 5 they really took their own pictures that approach they were 100 p.c distinctive.SEO
So what did they notice they found that the 5 websites that had distinctive pictures that area unit the inexperienced lines during this chart you see here surpass the sites that did not use distinctive pictures that area unit the red lines from the chart thus what is the bottom line whenever you’ll try and use distinctive pictures in your content these is photos that you just take along with your phone or illustrations that you just build in Photoshop or screenshots that you just take yourself as this study showed distinctive pictures appear to possess an on the spot impact on rankings.